ONLINE ADVERTISING CHECKLIST: GOOGLE ADWORDS & FACEBOOK

Sam Ovens is definitely one of, if not the most successful YOUNG business consultants to come out of this “online marketing revolution” and in my opinion, it is because he mastered online Ads. Sure, he had some success using YouTube to blog, Twitter and IG to promote his teaching/seminar business and email marketing to somewhat tie it together.

BUT….

If you have had the pleasure (man , he owns me big time, lol. You would think I work for him) of attending one of his webinars you will know, 95% of his income comes from his mastery of ONE ☝critical component. Drum roll as you put on your Affiliate, Social, Online marketing thinking cap ???? and try to guess. If you said Online ADVERTISING you are 100% correct.

95% of Sam’s business comes via online advertising like GOOGLE ADWORDS & Facebook. I am going to get into Facebook advertising and using your affiliate links to promote your business next week because, in my opinion (and Sam Ovens for that matter) Google Adwords takes precedent and when used properly can transform your business OVERNIGHT!,

Before creating any advertising campaign, we need to have a clear strategy based on in-depth, real-time data including:

Strategy & Messaging

What is your market?

Who are your customers?

Who are your competitors?

What message are you trying to convey?

Why should customers choose you?

What are the campaign goals?

Targeting

What geographies are being targeted?

Is Display (Remarketing) being used?

Is Remarketing being used?

Are there any initial day/week partings?

Are mobile devices going to be targeted?

Creative Development

Do landing pages currently exist?

If yes, do they follow to best-practices?

Can they be amended?

If no, who is creating them?

If targeting mobile, is the landing page mobile responsive?

Campaign Development

Conduct keyword research

Divide keywords in tightly themed Ad groups

Add negative keywords to exclude words with a different user intent

Develop product/solution/service oriented benefit statements

Determine offers (or asset)

Develop ad copy incorporating your benefits and offers.

Spell check your adverts

Check all adverts link through to a good landing page

Finalize the master plan (i.e. display URLs, Final URLs, etc.)

Generate initial list of negative terms and, if applicable, excluded placements

Tracking

Ensure conversion tracking is in place & contact forms work.

If doing Remarketing has Remarketing code been implemented?

If tracking phone calls, has phone call tracking been implemented?

Have you “lived tested” tracking?

Campaign Settings & Upload

Upload campaign in bulk-sheet into Ad Words Editor

Edit default settings where needed

Set daily budget cap

Double check settings

Launch campaign paused in Editor

Review paused campaign in AdWords