Marketing BB’s – Brand & Budget

Two of the first jobs a marketing professional has when accessing a business for the first time is to learn the overall message/brand and completely understand EVERY aspect of the budget. Similar to a BB Gun w/o BB’s, a marketing plan is worthless without first having the BB’s, which in this case is, a Brand Message & the overall Budget.

Often times the business owner themselves don’t know or are somewhat unwilling to answer the above questions so a year or so ago I developed an effective & extremely useful template that can be used to address & determine the details of the Budget and helps to develop a unique Brand message that can be used for the value proposition.

Respectfully,

Rex

Budget

How much are industry competitors spending?

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What do you need to spend to compete?

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Do you need to spend more than usual this year?

The answer will likely be “yes” if want to grow or expand.

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What is your total yearly revenue?

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What percentage of revenue do you want to allocate to marketing?

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Brand Messaging

As you create your brand messaging – consider the three perspectives that matter most to your brand.

Customer Perspective

What you present to potential buyers, clients, and customers

Internal Perspective

What you present to your internal team, and what drives their work

Market Perspective

What differentiates your offerings and makes you stand out in your industry