Social Media Strategy - From Start To Grow

Core Objectives

1. Promote & Elevate Brand

2. Develop & Improve Online Reputation

3. Connect with your potential customers

4. Grow Online Audience

5. Build a community of brand advocates (current customers)

6. GROW.

A. Social Audit

- What platforms currently

- Which active. Unable to access. Multiple/Duplicate profiles

- Audience Size

- Weekly engagement rate

- # of followers

B. SMART GOALS

- Specific (goal per platform)

- Measurable (exact vs. “grow sm”)

- Attainable

- Relevant (to your overall business objectives)

- Time Bound

C. Brand Persona

- Bio/About same across all boards (important data first 140 characters)

- Pics All the same (profile)

- Look & Feel

- Brand voice

D. Content Game Plan

- Who is writing (and what voice), When and Which Platform

- Target Audience

- Goal with each post (what do we want to achieve)

- What do we want followers/viewers to do

- Keep brand voice consistent

- Plan Ahead, schedule posts

- Articles, Photos, E-books, Whitepapers (for collecting emails)

E. Measure

- Gather the data for each platform

- Analyze against each goal

- Continue, Improve or Redesign