7 Areas to Focus Your Time & Money when Improving Your Online Reputation as a Small Business

I get the question: where should I focus my time & money when building my online presence as a small business, all the time.

And finally, the answer (thanks to Google) is a bit more defined.

Google's ever-changing or ever-improving algorithm, at last, made it a bit easier to determine where to invest your time & money when building a brand new business or improving your current online reputation.

Google's search algorithm has been a thorn in the side of online advertising, internet marketing, social media advertising, and anyone performing searches (so pretty much everyone) for quite a while.

It often produced irrelevant results, businesses outside the area and pages with online advertisements that had nothing to do with the search.

Not anymore!

In my opinion, the 2017 update truly accomplishes what Google set out to years ago: search ranking, particularly local search ranking, NOT determined by who has the biggest advertising budget but by several components, all centered around something I call, "validated buzz."

Validated Buzz is the who, what, when, where and how of online advertising and marketing:

Who is talking about your business? Where are they talking about your business? How much are they talking about your business? When do they talk about your business? And the most important, what are they saying about your business?

Here are the seven most profitable ways to invest your time & money as a small business owner interested in improving your online reputation:

1. Blogging - focus on your main keywords 2. Social Media Marketing - photo or video on every post 3. Loyalty Program/Special offers - in exchange for email 4. Social Media Advertising - Facebook is king 5. Google Ads (AdWords) - don't use AdWords Express 6. Email Marketing - for every 100 EM's, 2-3 may convert 7. Remarketing - hugely successful and often overlooked

Want an in-depth analysis, unique to your business? A FREE 30-minute phone consultation complete with a website audit and plan of attack for you to improve your online reputation on your own?

Schedule online: www.rna-consults.com/scheduleonline OR Call RNA-Consulting: 310-299-2991

RNA-Consulting in the Los Angeles community

+ We are currently finalizing the details to speak at a local Chamber of Commerce (we will announce the details on our website & Facebook page ASAP). We will be going into each of the seven steps above in-depth.

+ RNA-Consulting is offering another FREE resume writing workshop. Details will be on the RNA-Consulting Facebook page by 5/15/2017: www.facebook.com/rnaconsults

If you are interested in attending either event (both will take place at the end of May or beginning of June) or you are interested in having RNA-Consulting speak at an upcoming event, contact Nelson directly: nelson@rna-consults.com