day 2 – (8) WAYS TO QUICKLY BUILD & GROW YOUR BUSINESS ONLINE

*if you haven’t read day 1 yet, go back and read it first….

Day 2 of 8 = “Make speedy delivery a culture and create an inviting content quality”

The life wire of an internet-based business based on the people that can see it online and how plausible the services provided turn out to be. This means that it is not only judged by customers. Search engines have a huge role to play when it comes to granting or conferring credibility, plausibility, and visibility. National headlines recently talk about security vulnerabilities like HeartBleed bug. A good factor that thwarts these vulnerabilities is secure web hosting. It’s essential for maintaining credibility and speedy website load times.

When a website loads very fast, the user naturally thinks that the delivery that comes from the online store is also going to be fast. But when it keeps coming up slowly, users may not like the experience and may instantly switch to another online store. A website with fast load time is essential for a positive user experience, increasing sales conversions and rendering optimal from a Search Engine Optimization (SEO) point of view.

As opposed to traditional, shared hosting services, VPS is becoming very popular among new businesses trying to increase site speed. Most online businesses go for VPS because their hosting aids the quick loading of a site. This is in response to Google’s statement that sees fast load speeds as a factor in the ranking of the algorithm.

High-quality content will always make the website visitors come again. If you have stale contents, visitors will see you as just another online store. The quality of your content must be relevant and pertinent to the needs of visitors. The content you have must promote your brand very fashionable to attract lasting visitors. This should also include your company policies, mission statement and all the services you provide. Furthermore, a section that enlightens customers about the industry and inspires interaction between you and them is an excellent idea. This is because you can either make it a feedback mechanism or you use it as a question and answer section that can be provided in the online comment platform. You must work towards engaging the visitors any time the come visiting your website and if you do, it is always guaranteed that they will come back in the future. It should also offer industry education and urge interaction with consumers. This may take the form of asking questions and get answers which can be provided in online comment sections. Also, setting up statistical surveys and contests can naturally foster interaction.